Give your business extra cheer this New Financial Year
The start of a new year is a great time to make personal resolutions. Joining a gym or making changes to your lifestyle are popular!
The start of a new financial year is also a great time to make business resolutions that will have a positive impact on the way you operate your business.
Don’t know where to start?
Here’s five easy and economic ways to add zing to your marketing this year!
It’s now a lot easier to keep in contact with your current and prospective clients. E-mail, Twitter and Facebook are a great way to communicate with your followers. Regular posts, tweets and updates will ensure your business is front of mind with your client base. Social media means you can quickly promote discounts, new products, sales wins and general business news. Special offers that encourage your clients to “Re-post” to their friends opens up new customers to you – at no cost!
Your website is a valuable member of your sales team. For many prospective clients it is the first contact they have with your business. Information on your website should be updated regularly so that current and prospective clients are motivated to click on and see what’s new. A fast and low cost way to re-vamp your website, is to update the text. Get a marketing consultant to help here. You’ll save time and increase the effectiveness of your site.
Every new enquiry or customer that visits your store should be met with “How did you hear about us?” Marketing budgets are not limitless and this question enables you to discover the strategies that are working. You’ll then be able to effectively review your advertising and promotional activities and see which ones are bringing in the leads. Don’t forget to drill down on your data to see which leads convert to sales. It is much better to focus your marketing dollars on activities that bring in leads that convert to sales rather than those that bring in a bunch of tyre kickers.
Cost-effective, targeted advertising
Every client or enquiry should also be added to your database / list of contacts. Once you have received their approval, you can then send them monthly, targeted communications – via email. This low cost, but effective strategy keeps you top of mind, so when it comes time to purchase, you’re on the list. Plus it’s an easy way for your clients to become advocates by sharing your release with people they believe would be interested in your product / service. They work. Trust us. Our newsletter generates a number of calls that make them a profitable marketing activity.
Build your profile as an expert in your industry by offering your services as a speaker at trade shows, local business networking meetings or by holding your own seminar. Once you get your name known, media and industry groups will come to you when they want expert commentary.
Oh, and happy new financial year!