Sponsorship

MAKE YOUR SPONSORSHIP COUNT.

Many business owners love to give back to their community. They do this by sponsoring fundraising events, or by donating products / service vouchers. However, when sponsoring an event or donating goods or services to a silent auction, gift hamper or raffle prizes, many business...

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1804 Branding J - What's in a company name?

What’s in a company name?

Every day, we shop at familiar retailers. Have you ever wondered what their branding (or names) actually mean? A recent article on news.com lifted the lid on some company name origins. Here's some that caught our eye.   K MART The K in K Mart has an interesting...

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Advertising offer

WHY A GOOD OFFER MIGHT NOT BE THAT GOOD.

A client contacted our office for advice on advertising they were offered great a last minute deal in a local publication – at a discounted rate. At first, we both believed the offer was very tempting. We looked into the offer and the publication. We soon...

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