Our collective of the latest and greatest tips plus insider information on a range of digital marketing topics.

Simply click article heading or image to read more on websites, content management, social media, SEO, email marketing and more!

 

Financial New Year

Give your business extra cheer this New Financial Year

The start of a new year is a great time to make personal resolutions. Joining a gym or making changes to your lifestyle are popular! The start of a new financial year is also a great time to make business resolutions that will have a positive...

consistency

Groovy! The Brady kids dish out great advice.

Remember the song the Brady kids sang on TV to win $100 so they could buy their parents a present?   No? Well, they put on their matching flares and sang a catchy little number called “Keep on moving”.   It went a little like this...

Sponsorship

MAKE YOUR SPONSORSHIP COUNT.

Many business owners love to give back to their community. They do this by sponsoring fundraising events, or by donating products / service vouchers. However, when sponsoring an event or donating goods or services to a silent auction, gift hamper or raffle prizes, many business...

1804 Branding J 550x260 - What's in a company name?

What’s in a company name?

Every day, we shop at familiar retailers. Have you ever wondered what their branding (or names) actually mean? A recent article on news.com lifted the lid on some company name origins. Here's some that caught our eye.   K MART The K in K Mart has an interesting...

1803 Ideas 550x260 - Big ideas - small cost

Big ideas – small cost

We recently has the pleasure of attending a seminar presented by Tim Reid, CEO, The Ideas Guy. Here's a summary of his marketing ideas that he believes all business owners should implement.   Marketing idea #1: Take time out Review your website content: Add content, a blog. Send...

Advertising offer

WHY A GOOD OFFER MIGHT NOT BE THAT GOOD.

A client contacted our office for advice on advertising they were offered great a last minute deal in a local publication – at a discounted rate. At first, we both believed the offer was very tempting. We looked into the offer and the publication. We soon...

content, text, edit.

Why this movie is bad news for your website.

When meeting with new or existing clients, the first question they often ask is “what marketing activity they should complete first. Without hesitation, I advise “Website”. And often I don’t mean a full scale rebuild sometimes, it’s just a matter of a fast and inexpensive...

Testimonials

To include testimonials or not?

Over the years, we’ve written text for a hundreds of websites within a range of industries. At some point, most business owners ask about adding a testimonials page. I usually respond by asking them “When was the last time you read a testimonials page on...

Viral Social Media

SOCIAL MEDIA THAT’S FINGER LICKIN’ GOOD!

We love a clever Social Media campaign and this one just about takes the cake… er, drumstick. Follower counts on Twitter are nothing new, but one corporate account is gaining a lot of attention for a well-crafted joke. KFC had a hidden gag on their twitter account...

George

Could George Costanza improve your website?

George Costanza is one of our favourite characters in Seinfeld. He’s upfront, dreams big and gets some of the funniest lines, including, “If you take everything I've accomplished in my entire life and condense it down into one day, it looks decent". There’s another classic George...