Our collective of the latest and greatest tips plus insider information on a range of digital marketing topics.

Simply click article heading or image to read more on websites, content management, social media, SEO, email marketing and more!

 

Viral Social Media

SOCIAL MEDIA THAT’S FINGER LICKIN’ GOOD!

We love a clever Social Media campaign and this one just about takes the cake… er, drumstick. Follower counts on Twitter are nothing new, but one corporate account is gaining a lot of attention for a well-crafted joke. KFC had a hidden gag on their twitter account...

George

Could George Costanza improve your website?

George Costanza is one of our favourite characters in Seinfeld. He’s upfront, dreams big and gets some of the funniest lines, including, “If you take everything I've accomplished in my entire life and condense it down into one day, it looks decent". There’s another classic George...

Social Media made easy

How easy is Social Media success?

Many clients ask us “should I bother with social media”. Our answer, [you won't be too shocked to learn] is“YES”. Clients seem to question their social media activities as they often do not see instant sales. Social media is just that – social. It’s a way of...

Invest in Search Engine Optimisation

Two Tips. Too easy. Here’s what you need to know….

1. Invest in Search Engine Optimisation [SEO] Every day, we're seeing how important SEO [or your Google ranking] is to generate new business. In the old days, our trusty copy of the Yellow Pages got quite a workout. If you weren't in the Yellow Pages, you might as...

Green Signal

3 easy tips to help your website zing!

We've helped structure and create text for over 100 websites. During this time, we've seen a lot of changes to website structure and the content within. Here's our top 3 tips of how a modern website should look and help convert visitors to customers.   Don't make...

Your Worth!

These are worth more to you than you probably think!

How much is your client contact list [or database] worth to you - or more importantly, how much are these contacts delivering to you each month? Are you talking to everyone on your database? If not, what sales opportunities are you missing each month? Your database [or...

Magazine Cover

Get a magazine cover for your business

It should come as no surprise to know that today, people read less and less [and less] than even a few years ago. As most reading is now confined to screens, it's important to understand that when reading a screen, people generally scan text. Once text scanning...

Common FAQ's

Common questions we’re asked – answered!

FAQ's: We're asked many questions by a range of clients - here's our answers to the most frequently asked ones:   Q: I’m not sure of what marketing I should be doing? A: First thing to do is establish where your current sales are coming from. What messages...

Coke Logo

What Coca Cola can teach you about business.

As one of the world's most recognised brands - Coca Cola works hard to ensure you know all about them - all the time. Which is interesting, because effectively it's just a fizzy drink that is perhaps not as detailed or involved as your line...

Don't Make Customer Think

As a customer – DON’T make me think.

Most visitors come to your website for a reason. To find out information. If they’re first time visitors, will they find what they need quickly? That’s why you have to remember the KISS principle with your website – yes, keep it simple stupid! DON’T MAKE YOUR CUSTOMERS THINK....